The hottest innovation going out strategy promotes

Innovation + "going out" strategy to promote the transformation and upgrading of agricultural machinery enterprises

Abstract: after more than a decade of rapid development, the gap between China's agricultural machinery equipment industry and the world's advanced level has been significantly narrowed, and the production and manufacturing of some key parts and components has even exceeded imported products. However, the coexistence of surplus and shortage of domestic agricultural equipment structure has also become a major feature of the agricultural machinery industry. The surplus of medium and low-end products is serious and the supply of high-end and some special products is insufficient. It is urgent to improve the supply of high-end and some special products with intelligent, efficient, energy-saving and environmental protection characteristics

with the advance of the structural reform of the agricultural supply side, the development of agricultural machinery in China has undergone gratifying changes. While strengthening the independent innovation of products, some agricultural machinery manufacturing enterprises have accelerated the pace of "going global" and promoted the transformation and upgrading of the industry. At present, it is a good season for spring ploughing, and more and more intelligent agricultural machines are active in the fields

in the recent "field day" experience of agricultural machinery in Baodi District, Tianjin, Lovol Arbos power shift tractors are particularly eye-catching. The autopilot technology of apos P5000 Series tractors demonstrated on site integrates many automation functions such as global satellite positioning, GPS automatic navigation, electronic hydraulic automatic steering, automatic lifting of work tools, automatic adjustment of throttle opening, etc. to realize the heat resistance of polymer materials means that the tractor automatically controls precision seeding, fertilization, ridging, spraying and other operations under a certain load. Experts believe that in the next few years, tractors with intelligent terminal interfaces and power shift gearboxes like this will become the main force of market demand

with the advance of agricultural supply side structural reform, the planting structure and mode of agricultural products in China have been benign adjusted. In addition, the process of land circulation has been further accelerated, and new changes have occurred in the demand for agricultural machinery

Chen Zhi, President of China Agricultural Machinery Industry Association, said that after more than a decade of rapid development, the gap between China's agricultural machinery and equipment industry and the world's advanced level has been significantly narrowed, and the production and manufacturing of some key parts and components has even exceeded that of imported products. However, the coexistence of surplus and shortage of domestic agricultural equipment structure has also become a major feature of the agricultural machinery industry. The surplus of medium and low-end products is serious and the supply of high-end and some special products is insufficient. It is urgent to improve the supply of high-end and some special products with intelligent, efficient, energy-saving and environmental protection characteristics

for example, the current market demand for low horsepower tractors and other products has become saturated, but the demand for high-power tractors, large combine harvesters and other medium and high-end products is increasing rapidly, while the demand for "specialized and special" agricultural machinery products is almost impossible to meet

"in this context, how to seize the high growth of the sub sectors in the slowdown of the industry has become a compulsory course for all agricultural machinery manufacturing enterprises." Chen Zhi said

fortunately, some agricultural machinery manufacturing enterprises, while based on domestic demand and strengthening product independent innovation, have obtained key technologies of products through overseas mergers and acquisitions, actively injected Chinese elements, and launched products that are more suitable for China's agricultural conditions and agronomy, effectively promoting the development of the industry

taking Lovol heavy industries as an example, as the largest agricultural equipment supply enterprise in China, it has accelerated its ascent to the middle and high end of the global value chain through strategic layout of global resources, which has promoted the sustained and steady development of its business. Since 2014, Lovol heavy industries has successfully integrated the European century old agricultural machinery brand "Arbos" and the world's leading enterprise in the field of agricultural machinery manufacturing, matemark, and also acquired the European Orchard tractor enterprise gordoney. Since then, the products of Lovol apos agricultural equipment business have adopted the dual brand strategy. The products of Lovol Ceres and Lovol leopard are positioned in the global mid-range market. The product line of high-end brand apos includes power shift tractors, large grain harvesters, high-end precision seeders and other products

on the experimental field in the international market, which has been repeatedly verified by many manufacturers, the apos tractor developed by Lovol heavy industries successfully won the 2017 "red dot award", becoming the first and only product to win this award in the field of domestic agricultural equipment, and the first time that the domestic agricultural machinery industry topped the "international industrial design Oscar". In the field of global agricultural machinery, only a few global top brands such as John Deere have won the award

Chen Zhi said that compared with the international level, the manufacturing technology of some large-scale agricultural machinery in China still needs to be improved. However, due to the particularity of China's agricultural conditions and agronomy, some foreign technologies do not meet domestic needs. Therefore, it is very necessary to strengthen the research and development of domestic original technologies. Through a series of overseas mergers and acquisitions, Lovol heavy industry has obtained internationally advanced technology and carried out targeted research and development in combination with domestic demand, which can not help but make people doubt that it has achieved a win-win situation between domestic agricultural services and enterprise development